ECD Leo Lima
Yasu Arakaki has 20 years of experience leading creative work for some of Peru’s most prominent brands. He currently serves as Executive Creative Director at Leo Lima.
Previously, during his time leading the creative department at Ogilvy Peru, he worked with brands such as Heineken, Nestlé, and Backus AB InBev. Under his leadership, the agency strengthened its creative reputation, attracted new business, and earned recognition at Cannes Lions, the Clio Awards, and Effie. He also contributed to Ogilvy being named Latin American Network of the Year and Global Network of the Year at Cannes Lions 2022. In 2023, he also took on the creative leadership of Ogilvy’s Ecuador operation.
Throughout his career, he has worked at agencies including Circus Grey, McCann, TBWA, Y&R, and Publicis. His work has been recognized at international festivals such as Cannes Lions, the Clio Awards, Wave Festival, El Ojo de Iberoamérica, El Sol, the Shots Awards, and Effie Latam, as well as at Peru’s leading local festivals.