ECD Leo Lima
Yasu Arakaki has spent the past 20 years leading creative work for some of Peru's most influential brands. He is currently Executive Creative Director at Leo Lima.
During his time leading the creative department at Ogilvy Peru, he oversaw brands including Heineken, Nestlé, and Backus AB InBev. Under his leadership, the agency elevated its creative reputation, won new business, and earned recognition at Cannes Lions, Clio Awards, and Effie. He also helped the network earn the titles of Latin Network of the Year and Global Network of the Year at Cannes Lions 2022. In 2023, he expanded his role to lead the creative operation in Ecuador.
Over the course of his career, he has worked at agencies including Circus Grey and McCann, among others.
His work has been recognized at Cannes Lions, Clio Awards, Wave Festival, El Ojo de Iberoamérica, El Sol, Shots Awards, Effie Latam, as well as at local festivals.