Independent Creative Director | Creative Partner | Former CCO
Yasu Arakaki brings 20 years of experience creating ideas for some of the most relevant brands in Peru. He served as CCO of Ogilvy Peru & Ecuador, leading brands such as Heineken, Nestlé, Movistar, and Backus AB InBev, among others.
During his tenure, he put the agency on the creative map, attracted new clients, and earned recognition at Effie, Clio, and Cannes Lions, positioning Ogilvy Peru among the most prominent agencies in the country and the region, while also contributing to the network being named Latin Network and Global Network of the Year at Cannes Lions 2022. In 2023, he also assumed leadership of the Ecuador operation.
Throughout his career, he has worked at leading agencies such as Grey and McCann, developing ideas that became part of popular culture. His work has been recognized at Cannes Lions, Wave Festival, El Ojo de Iberoamérica, El Sol, Shots Awards, and Effie Latam, as well as at local awards including Effie Peru, APAP, and Premio Ideas.
He currently explores creativity through production and direction at Presente, a creative production company focused on ideas and storytelling.